Today’s G League, Tomorrow’s NBA
(‘23-’24 Season)
This league is one step removed from the greatest league in the world.
Filled with the predictable and the unpredictable, what we do here impacts
the future of the sport.
We created a visually captivating masterpiece inspired by music visualizers, synth-wave art, and futurism. Combining game footage and live-action shots featuring ESPN Basketball analyst Monica McNutt to create the story of the
NBA's tomorrow, today.
WINTER SHOWCASE
Client: NBA G League
Creative Director: Micol Rankin
Producer: Christine Presto
Account Director: Holli Wilkins
Copywriter: Chris Baugh & Joe Fulmore
Art Director/Senior Designer: Lonnie Garner & Shari Langley
The World’s Most G League
(‘22-’23 Season)
Our 2022-2023 NBA G League season narrative was driven to emphasize the unique nature of the league. We sought to solidify the brand promise that the G League builds a distinctive path for basketball players who prefer to pursue their careers outside the traditional college system.
This campaign showcased the G League as a "Different Kind of League." To kick off the season in a memorable way, we partnered with the renowned rapper 2 Chainz, who performed his chart-topping hit "I'm Different." This collaboration exemplified our commitment to setting the G League apart from the rest and capturing the attention of
both athletes and fans.
